Conscious Business Development | Extraordinary Business
Following the Crowd or Innovating Approaches?
Doing the same thing you have always done and continuing to get results that don’t meet your expectations is a waste of your valuable resources – time, energy, opportunity (to be doing something else) and probably business cards. Many business owners tend to race around doing the same things that everyone else is doing because they feel that this is the only way to achieve the goals that they have.
Have you ever been to a store or worked with a business owner or a business that seemed to have a “think-small” or “scarcity” mentality. What I mean by that is that there are certain business owners who spend so much energy simply trying to survive that they never get anywhere. It is as though they have a boat with a hole in the bottom and instead of investing in repairing the hole, they focus all of their energies on bailing water out of the boat. What they often miss out on is the fact that even if they don’t immediately have the resources to repair the hole, completely, if they are the only one bailing, there is no one sailing the ship.
One of the parenting techniques my mom and dad used after my “everyone else is doing it” line of reasoning was, “if all your friends were jumping off a bridge, would you?” I, of course, having been reduced to a cliché, would have to say, “no.” Great. Another one bites the dust. However, that cliché probably saved my butt more times than hot. (Note: I have only used that line a couple of times with my own children. On each of them.)
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