Hoodwinked! The Value of the Truth

It is interesting, when looking at my Twitter account, how many solutions for everything under the sun I get.  I can�t help but wonder how many people respond to these.  It makes me think of the days when people would sell love potions and such on the side of the road.  One of my favorites was from the �I Love Lucy Show,� here performed by Hazel Nutz.

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How much time is wasted every day creating, sending, viewing and researching these offers?  It seems to me that it dilutes the truth so much that the value of marketing has been greatly diminished by what seems to be a �get rich quick scheme.�  It reminds me of a lottery ticket, that has very little cost with a promise to streets paved with gold.

Character and integrity tell us that positive, long-term results come from hard, focused, consistent work over a time period.  They come from having a clearly stated purpose and a vision of what results we are looking for.

Take a lesson from the restaurant industry: an aged, marbled, medium grilled 8 oz porterhouse steak had better be exactly that.  If not, the consumer will not be satisfied and will a) send it back, b) have lowered their expectations of the establishment and c) tell a BUNCH of people.

Being truthful in messaging demonstrates to your community that you are someone that they can trust and turn to.  This includes your beliefs and values.  Providing a clear message about what you are offering and/or how you can serve your customers and clients is worth its weight in gold.  Then, the key is getting the RIGHT message to the right people � consistently and clearly.

At Aepiphanni Business Solutions, we are a Small Business Consulting Firm dedicated to serving the needs of small business owners. We specialize in helping business leaders and executives organize, plan and develop strategies for their organizations. We are committed to our clients’ success. 

If you have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].